The time is ready to build a new society through the perspective of food.

But why should we do it? First, because we can and because we have everything we need to do it. Secondly, because it will give everyone the opportunity to experience happiness while living a longer life. Third, because it will help us learn to respect our planet before it is too late.

We believe in the unifying power of food to shape cohesive and sustainable societies. We envision societies as living organisms shaped by their habitats and attitudes. We strive for personal attitudes that embrace awareness, diversity, fairness and inclusion, triggering a positive cycle of being, doing and belonging that, supported by our ever-increasing capacity to connect, helps us to shape our habitats. Through food, we therefore strive to trigger processes that transform attitudes and habitats.