The BtB initiative worked to shift agri-food company sourcing away from exploitive models toward models that advance rural transformation, sustainable agricultural development, global food security and eliminate rural poverty. The project’s overarching objectives supported IFAD’s strategic priorities by encouraging improved multinational corporations (MNC) policies on climate, land, women, and smallholders, which if implemented, can help drive: more equitable inclusion of smallholders in value chains; the right to be heard; gender empowerment; more sustainable food production; fair sharing of natural resources; and increased financing for development for the millions of producers, workers and communities in supply chains.