Independiente Diálogo
Enfoque geográfico:
Francia, Israel, Italia, Sin fronteras, España, Emiratos Árabes Unidos, Reino Unido de Gran Bretaña e Irlanda del Norte, Estados Unidos de América
Main findings
The main conclusions reached on the challenges faced by entrepreneurs in undertaking sustainable solutions to combat the current fragility of the food system, are the following: One of the biggest obstacles is mainly in the minds of consumers, and their rejection of new products because of the lack of education. So educating people and making them understand what the new normal is, is key. And it is not only about educating the consumers but also about reaching out to the big corporations and making them understand the need to create a change in the supply chain. Regulation and policy must pla
... Leer másy an important role in the future. Helping and working with the regulator to unlock certain packages to drive the industry forward, is a key priority. The importance of policy, if we are to introduce sustainable solutions on a large scale, is very significant. Many new technologies take time to become cost-effective, but if policy makers help entrepreneurs by offering carbon credits, emissions taxes or providing real incentives, it would be a big boost to overcome this initial moment of inertia and to have a wider choice available more quickly. The Covid pandemic highlighted the fragility of our supply chain and the importance of local production and safe food. To help change towards the creation of an alternative, sustainable and healthier food system, we need to embrace transparency, open thinking, to claim loudly and boldly what is wanted to be achieved and how it is to be achieved. Be more inclusive and also welcome feedback and ideas from peers, innovators and consumers. One of the keys is the willingness to invest in factories and hardware. Without infrastructure, foodtech companies cannot do research on their own. Fortunately, we are seeing more and more investors willing to invest in it. All concluded that the evolution on the food tech acceptance has been very positive in recent years. 50% of consumers on the next decade will be millennials and generation z, and they are already very much educated and informed and prefer local, healthy and diverse products. To make sure that this evolution continues to grow, it is necessary to make sure to make food very affordable and to create solutions that are accessible to most people on the planet. Leer menos
Línea(s) de Acción: 1, 2, 3
Palabras clave: Environment and Climate, Finance, Governance, Innovation, Policy