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| The Behind the Brands (BtB) initiative focus was on transformation of the food system by challenging the world’s 10 biggest food and beverage companies to adopt stronger social and environmental sourcing policies and practices, based on significant commitments on women’s empowerment, land rights and climate change that benefit smallholder farmers. The initiative makes major contributions to Action Track 4, ‘Advance Equitable Livelihoods,’ and is relevant for Action Track 5, ‘Build Resilience to vulnerabilities, shocks and stresses,’ as well as Track 3, ‘Nature Positive Solutions.’ The BtB initiative worked to shift agri-food company sourcing away from exploitive models toward models that advance rural transformation, sustainable agricultural development, global food security and eliminate rural poverty. The project’s overarching objectives supported IFAD’s strategic priorities by encouraging improved multinational corporations (MNC) policies on climate, land, women, and smallholders, which if implemented, can help drive: more equitable inclusion of smallholders in value chains; the right to be heard; gender empowerment; more sustainable food production; fair sharing of natural resources; and increased financing for development for the millions of producers, workers and communities in supply chains. |