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PLANT-BASED: FROM PLANT-RICH TO A RICH-PLANET, THE DEVIL IS IN THE GRAINS, FRUITS, VEGGIES AND NUTS. How to leverage communication & policy to ensure a shift to plant-rich diets as socially & culturally established? General overeview: - Changing people’s eating practices and patterns takes time, and transition to the plant-rich diet will require a gradual rather than radical shift, combined emphasis on health & sustainability, and acknowledged cultural differences. - To ensure impact, a holistic approach is necessary to gather insights from different angles (e.g. health, environm
... Подробнееent, agriculture, tourism, education) and to bring together different perspectives towards a common goal. - On the road to plant-rich, there are both explicit and implicit decisions and actions for all stakeholders. We need to focus on both these levels in a concerted way. To make a difference, the following actions were suggested: • Actions directed at consumers: o School food policies: it is important to ensure that fresh and healthy foods are affordable and accessible, replacing highly processed and meat-based products. o Education: consumers must be equipped with knowledge on how to prepare healthy plant-based foods. o Accessibility: plant-based diets need to be accessible for the lower income families, which might entail a different, targeted approach, counteracting negative influences, such as unhealthy marketing/food environments). o Nudging towards balanced diets: o plant-based protein should be progressively incorporated into the diet, instilling the notion of consuming less meat but of higher quality, and more plant-based products; o healthy/plant-based foods need to taste as good as options that are less healthy or less sustainably produced. • Actions directed at supply chain: o Engage private sector: to increase the uptake of plant-based foods by consumers, incentivise food brands to advertise healthy and sustainable products. o Measure the environmental impact: encourage manufacturers and retailers to measure the environmental impact of food they are selling. o Pay attention to the animal and livestock sectors. With debates ongoing in European countries about pricing and taxation, animal welfare schemes could ensure that animal products are of higher quality and lower environmental impact. o Reverse the production focus from of animal- to plant-based protein. o Logistical drivers should be considered in providing plant-based foods into different regions/countries. • Actions directed at the policy makers: o Use policy tools to encourage plant-rich diets o Public procurement: through campaigns promoting plant-rich diets o Labelling: use nutrition labelling to highlight the health benefits of plant-based products, and sustainability labelling such as carbon labels to highlight the environmental benefits. o Fiscal measures: level up the prices for plant-based products with meat products, for example for milk and milk alternatives. o Use healthy lifestyle interventions as a part of health system to encourage a shift to plant-based diets, as the main dietary contribution to healthy nutrition. o Food environment: the food offer should be regulated, starting with the cities where interest is high to change to healthier and more sustainable food offer. Скрыть
Направления деятельности: 1, 2, 3
Ключевые слова: Data & Evidence, Environment and Climate, Governance, Innovation, Policy, Trade-offs