Independent Dialogue
Geographical focus:
Guatemala
Discussion topic outcome
4) Communication and advertisement - Racism and classism portray images that within food and health “fit”, and the word “profit” is still very constant. - Promote that mothers portray healthy products, even if manufactured, as more attractive, to transform the abstract of nutrition into something interesting, in advertisement, to bring people together, and tastes good. - Needs collective effort to burst out of an “aspirational bubble” and go into the wellness the parents seek with tremendous effort, and how that goes in line with food. - Focus communication towards mothers, access
... Read moreto land and organic farms, and have workshops there. - Labeling is key to warn and inform the consumer in capital and big letter: eg: high in sugar, fat, salt, etc… so as to promote greater repercussion, reflexing, and awareness. Work with colors to make it more inclusive. Ban the use of animals to get kits attention, too much visual pollution with ads. - To bring back the value of produce (in a 3-month methodology) and have worth-wile figure promote it. - Cook book with local produce, such as naturally grown superfood, such as Chaya. It is an ethical manner in which communication is driven, especially towards good, healthy food. - Since the traditional communication is so entrenched, difficult to change in 10 years. The future of communication should be representative, and not related being fit or something nutritious to only a certain group. - Having a city, village, marketplace without so abusive advertisement, and with a more attractive communication of nutritious products for children. - Production of greater products that use dry fruits or any other food from the vegetable kingdom (beets) and create these healthy public-private partnerships. - Having a communication in each language spoken in Guatemala. Read less
Action Track(s): 1, 2, 3, 4, 5
Keywords: Data & Evidence, Environment and Climate, Finance, Governance, Human rights, Innovation, Policy, Trade-offs, Women & Youth Empowerment